About the Project
Cobalt Boats is an American manufacturer of recreational motorboats. It was founded in 1968 and operated independently until its acquisition by Malibu Boats in 2017. I dove deep into the Cobalt Boats brand, retooling the creative vision with a focus on elegance and content architecture, and built a custom WordPress theme and CMS for the site. Project did not include the “design your dream” boat builder.
front-end development / UX / web design / WordPress theme development