About the Project
Cobalt Boats is an American manufacturer of recreational motorboats. It was founded in 1968 and operated independently until its acquisition by Malibu Boats in 2017. In 2022 after being hired at Leap Agency as the Director of UX, I was thrown into the project mid-stream. The client had rejected the initial design direction, and this is where I came in and dove deep into the Cobalt Boats brand. I retooled the creative vision with a focus on elegance and content architecture. Due to a tight deadline and the limited number of available developers at Leap Agency, I took the lead on development as well and built the custom WordPress theme for the site.
front-end development | UX | web design | WordPress theme development