Cobalt Boats

Experience Extraordinary

Project Details

Description

Cobalt Boats is an American manufacturer of recreational motorboats. It was founded in 1968 and operated independently until its acquisition by Malibu Boats in 2017. In 2022, the website was due for a new design. As the web designer and web developer on the project, the creative vision was a focus on elegance and content architecture, telling the story of each model through images and the extensive options.

Awards the website received include Internet Advertising Competition (IAC) best website 2023 (cateogory: Other) and a 2023 Silver Davey Award for General-Consumer Products & Services.

Client

Cobalt Boats

Role

UX
Web Design
WordPress Development

Role as the Web Designer

The main goal was to give visitors the best online experience possible. I wanted them to feel like they were experiencing every feature of the boats when they visit the website.

To make this happen, I carefully chose the content and images. I dove deep into the brand and their many features. Everything on the site was selected to show off the excitement and quality they are known for.

Role as the Web Developer

My main goal was to build an easy to use content editor for their team. I did this using Carbon Fields to build custom fields and templates. The goal for visitors was to make the site visually appealing with smooth transitions.

The Cobalt Boats Experience

The new website isn’t just about showing off boats; it’s about taking visitors on a virtual journey. It’s giving them a sneak peek into all the features offered. From amazing pictures of their boats in action to interesting stories about the company’s history and values, I made sure every detail is shown.

Overall, the updated website is more than just a place to check out boats; it’s a portal into the world of Luxury and adventure. It’s a place where visitors can truly “experience extraordinary”.

Visit Cobalt Boats